Founded in 2007, Vineyard Arts Project is a non-profit, tax-exempt organization whose mission is to foster, develop, and promote the live arts as experiences central to education and the community of Martha's Vineyard. Its founder and artistic director is Ashley Melone, whose most recent credits include ballet coordinator for Darren Aronofsky’s film Black Swan, for which Natalie Portman won an Oscar.
Having designed their original site in 2008, we were asked to redesign it with an emphasis on upcoming programs. As with the previous site, the site features beautiful photos of dancers in motion, but we opted for a light and airy look: white, light blue, and orange. The layout was built as a custom Joomla template, and is iPad and iPhone compatible.
The original site (see screenshot) also used a custom Joomla template, with a Flash home page based on photos of various Vineyard Arts Project dancers. This minimalist gray / orange design was accentuated by the warm colors in the home page photo, and put the viewer's attention squarely on the content, whether it be photos or text. The new design maintains that, but using a light color scheme and more emphasis on user participation through social media.
