Search Engine Optimization (SEO)
Simply having your site online is not enough to attract visitors. To attract new visitors you will need to be visible in popular search engines such as Google, and this is where we come in. We increase quality traffic to your site in several ways:
- Adding META descriptions and keywords to all your pages, customized to each page.
- Including vital keywords in page titles and content: we can with copywriting so that the final product is search engine friendly.
- Google Adwords and Overture pay-per-click ad campaigns with finely tuned keywords targeted at specific locations and web sites.
- Submitting your site to all major search engines (Google, Yahoo, Ask.com, and others).
- Running Google Analytics, HitBox, or similar visitor statistics software to determine which parts of your site are the most (and least) successful with your visitors.
- Using Google Sitemaps and Yahoo Site Explorer to ensure they index your site effectively. These sitemaps can be auto-generated by CMSes, so they run themselves.
- Submitting press releases that get included in Google News and other news search engines, driving extra traffic to your site.
- Hiding unimportant or sensitive parts if your site (such as images and private directories) from search engines.
- Setting up a blog to attract additional traffic using a combination of traditional search engine indexing and RSS feeds.
We can carry out any of these SEO tasks on an as-needed basis but can also send you a monthly quote for any combination of the above so that we will look after your search engine optimization and you can focus on your business. That includes detailed monthly reporting.
