Search Engine Optimization & Marketing

If you build it, will they come? Not without proper SEO.

Simply having your site online is not enough to attract visitors. To attract new visitors, they must be able to find you using search engines or while browsing other sites. We have managed to get many sites on the first results page of Google for relevant keywords. Here are some examples of sites we've optimized for better search engine ranking:

URL:

Results page:

Click link to test it:
http://www.plethoradesign.com 1 or 2 (varies) award winning web design
http://www.brooklynmusicschool.org 1 (1st result) brooklyn music school
http://www.knowitalz.com 1 (1st 5 results) alzheimer's blog
http://www.californiaparking.com 1 (1st result) california parking

Additional examples of past SEO successes can be provided upon request. Please note that the information above can change, so the results page rankings shown above may not always be accurate.

Contact us to request a free SEO analysis and quote for your site.

Our SEO services in detail:

  • Adding vital keywords to page titles, content, and image ALT tags. We help with copywriting so that the final product is search engine friendly.
  • Adding META descriptions and keywords to all your pages, customized to each page. This is not all too important, but can be useful if certain keywords are often misspelled; this allows you to capture visitors who may have misspelled those keywords.
  • Setting up a blog to drive traffic.
  • Google AdWords and Overture pay-per-click ad campaigns with finely tuned keywords targeted at specific locations and web sites.
  • Submitting your site to all major search engines, using XML sitemaps when possible.
  • Using Google Sitemaps and Yahoo Site Explorer to ensure they index your site effectively. These sitemaps can be auto-generated by CMSes such as Joomla, Drupal, WordPress, etc.
  • Google Analytics setup and analysis. For e-commerce sites this can be set up to track completed sales, and it can also be tied into your AdWords campaign to track ROI.
  • Hiding unimportant or sensitive parts of your site (such as images and private directories) from search engines.

We can carry out any of these SEO tasks on an as-needed basis but can also send you a monthly quote for any combination of the above so that we will look after your search engine optimization and you can focus on your business. That includes detailed monthly reporting.

SEO Benefits of using a CMS such as Joomla, Drupal, etc.

When set up correctly and thoughtfully, a CMS site (for example using Joomla) can greatly improve your search engine optimization by auto-generating a sitemap for Google Sitemaps and Yahoo! Site Explorer. The sitemap keeps itself updated, and the search engines keep coming back to re-index your site as it changes. On top of that, the site can be set up with search engine and human-friendly URLs that contain valuable keywords, and can even automatically populate your meta keywords tag with the most common words from any given page. These SEO benefits are more easily accomplished (and more economical) with a CMS. Read more about our CMS services ...

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