Search Engine Optimization (SEO)

SEO is Integrated into our Development Process

We are not an SEO company and do not typically take on SEO-only projects. We focus on SEO as a key aspect of every project we take on, however.

Simply having your site online is not enough to attract visitors. To attract new visitors, they must be able to find you using search engines. SEO (Search Engine Optimization) involves making sure search engines such as Google, Yahoo and Bing are actually indexing your site, and if so we make sure your site can be found for the keywords that your intended audience might use.

Our SEO Approach

Our SEO focus is on organic SEO, in other words: building quality websites and ensuring the site is set up correctly for SEO. We don't do paid search, but can work with your marketing folks to as needed to help implement that.

With every project we build a site with good HTML structure, appropriate meta tags, an XML sitemap, a properly structured robots.txt file, and fast load times. We also will submit the site and XML sitemap to the major search engines and any special sites you wish. We also will set up Google Search Console, Analytics, and Bing. After the site is launched we can also continue to monitor those for you; we'd need to do that on a retainer or ongoing billing basis.

Some examples of what we do to optimize for search engines:

Keyphrase and meta tag optimization
Submitting your site to all major search engines, using XML sitemaps when possible.
Automating site indexing with sitemaps. These sitemaps can be auto-generated by CMSes such as Drupal, WordPress, etc.
Google Analytics setup and support, including custom event tracking.
Hiding unimportant or sensitive parts of your site (such as images and private directories) from search engines.
Reporting and analysis